You pick up a carton of nut milk at the supermarket. The front says, in big letters: "No added sugar". Flip it over, and the nutrition panel says: sugars 5g.
So what's going on? Is the label lying?
Not exactly. It's just that "sugar free", "no added sugar" and "low sugar" are three very different promises. Once you understand these three phrases, you'll read labels as fast as an insider.
In this article
Three labels, three different promises
Every country has its own labeling rules. In Vietnam, the Ministry of Health is in charge. To keep things easy to picture, we'll use the European Union (EU) thresholds, a set of rules many places look to:
| Label | Meaning under EU rules |
|---|---|
| Sugar free | no more than 0.5g of sugars per 100g or 100ml |
| Low sugar | no more than 5g per 100g of food, or 2.5g per 100ml of drink |
| No added sugars | no sugars added, and nothing else added for sweetness |
The table makes it clear: "sugar free" is about the total amount of sugar in the product. "No added sugar" is about what the manufacturer did. They didn't add any, but the sugar already in the ingredients is still all there.
"No added sugar" but still has sugar: nobody's lying
Back to that carton of nut milk. Oats, rice, lotus seeds and fruit all contain natural sugars, or starch that turns into sugar during processing.
Some more familiar examples:
- Unsweetened fresh milk still has about 4 to 5g of sugars per 100ml. That's milk sugar (lactose).
- 100% fruit juice, no added sugar still has the fruit's own sugar. One glass can match a glass of soda.
- Unsweetened oat milk still has carbs from the oats.
EU rules also require these products to add the line "contains naturally occurring sugars". A small detail, but an honest one.
Even more interesting: under EU rules, if a manufacturer adds concentrated fruit juice to sweeten a product, they are not allowed to say "no added sugars". Because in that case the juice concentrate is doing sugar's job.
Sugar goes by a dozen names
The ingredients list doesn't always say "sugar" outright. Here are other names worth recognizing:
- Glucose syrup, corn syrup, fructose syrup
- Malt syrup, maltose
- Dextrose
- Invert sugar
- Honey, molasses, coconut nectar
- Concentrated fruit juice
- Maltodextrin. Technically this is chopped-up starch, not sugar. But it makes blood sugar rise very quickly.
Tip: ingredients are listed by weight, largest first. If one of the names above is in first or second place, the product gets most of its sweetness from sugar.
One more tip: some products split sugar into several smaller names. Each one sits in the middle of the list, but together they add up to quite a lot.
The "sugars" line and the "carbs" line on the nutrition panel
Many people only look at the "Sugars" line. But the Carbohydrate (carb) line tells a fuller story.
Carbs include starch, sugar and fiber. A pack of biscuits labeled "sugar free" can still be high in carbs from wheat flour. And your body still breaks starch down into glucose, just a bit more slowly.
There's one more group: sugar alcohols, such as sorbitol, maltitol, xylitol and erythritol. They usually aren't counted in the "Sugars" line. In Europe, they get their own line called polyols.
So when you see "sugar free", look at two more places: the carb line and the ingredients list.
Read a label in 15 seconds
Next time you're at the supermarket, try these three steps:
- Look at sugars per 100g. Under 5g is low, over 15g is fairly high. Divide by 4 to convert to teaspoons.
- Read the first 3 ingredients. Any names from the "other names for sugar" list?
- Compare with the original. "Low sugar" or "reduced sugar" only means something next to the regular version from the same brand.
Inside the kOBE kitchen
We use exactly these words too, so let's be clear with you.
kOBE Oat Milk says no added refined sugar. Each 100ml has 34 calories and 4.5g carbs, and those carbs come from the oats themselves.
kOBE Oat Milk, Coconut Nectar is sweetened with coconut nectar sugar. That's still sugar, so enjoy it in moderation. kOBE Oat Milk, Monk Fruit is sweetened with kOBE Signature Monk Fruit Blend, and still has natural sugars from the oats.
kOBE Signature Monk Fruit Blend lists its five ingredients clearly on the label: erythritol, allulose, monk fruit, stevia and inulin.
Frequently asked questions
Does "sugar free" mean calorie free?
Why does unsweetened yogurt still taste slightly sweet?
Does a "natural" label mean low sugar?
Keep reading
Sources
- European Parliament and Council. Regulation (EC) No 1924/2006 on nutrition and health claims made on foods, Annex (sugar free, low sugar, with no added sugars).
- European Parliament and Council. Regulation (EU) No 1169/2011 on the provision of food information to consumers (polyols line on the nutrition panel).
- Codex Alimentarius. Guidelines for Use of Nutrition and Health Claims (CAC/GL 23-1997).
- USDA FoodData Central: whole milk.
- Further reading: Understanding Nutrition 16th ed., chapter 2 (reading labels) and chapter 4.




